From the scope, in 2024, the old-for-new household appliances policy identified eight categories of household appliances, including refrigerators, washing machines, televisions, air conditioners, computers, water heaters, household cookers and range hoods.On December 7 th, the news showed that as of 24: 00 on December 6, 29.638 million consumers had purchased 45.85 million sets of eight categories of household appliances, driving sales of 201.97 billion yuan, of which sales of first-class energy-efficient products accounted for more than 90%.On December 7 th, the news showed that as of 24: 00 on December 6, 29.638 million consumers had purchased 45.85 million sets of eight categories of household appliances, driving sales of 201.97 billion yuan, of which sales of first-class energy-efficient products accounted for more than 90%.
In terms of participating brands, a number of brands participated in this activity. For example, JD.COM joined hands with several brands to invest 3 billion yuan to increase the trade-in service of home appliances. According to the search list, Haier, Hisense, Gree and Midea have the best sales of air-conditioning products. The common feature of these products is that the price is relatively low, basically around 2000 yuan.References:It took 79 days for the national home appliance trade-in sales to exceed 100 billion yuan, and only 40 days from 100 billion yuan to 200 billion yuan, accelerating the release of updated consumption potential.
Among these brands, the sales revenue in the third quarter of this year was lower than that in the second quarter, except for a slight increase in Haier.On December 7 th, the news showed that as of 24: 00 on December 6, 29.638 million consumers had purchased 45.85 million sets of eight categories of household appliances, driving sales of 201.97 billion yuan, of which sales of first-class energy-efficient products accounted for more than 90%.Among these brands, the sales revenue in the third quarter of this year was lower than that in the second quarter, except for a slight increase in Haier.
Strategy guide 12-13
Strategy guide 12-13
Strategy guide 12-13